PETALING JAYA: Ace Market-listed Bioalpha Holdings Bhd has launched its latest rewards referral programme, e-Constant, under a partnership with the Malaysian National Co-operative Movement (Angkasa).
The health supplement company said in a statement that the e-Constant programme would provide eight million members and 13,500 co-operatives under Angkasa the opportunity to become entrepreneurs by opening virtual online stores.
According to Bioalpha managing director William Hon, the e-Constant programme would allow the company to increase its market exposure by tapping into the social network of the members and co-operatives under Angkasa.
“It is a win-win collaboration between Bioalpha and Angkasa as e-Constant provides Angkasa members the prospect to be entrepreneurs and earn additional income, while Bioalpha would benefit from increased customer reach, which in turn leads to higher sales,” Hon said.
“We target to have 20,000 Angkasa members and 20 cooperatives to sign up for the e-Constant programme within the next 12 months,” he added. Bioalpha’s shares closed unchanged yesterday at 26 sen.
Meanwhile, Hon said Bioalpha would be launching new products across its three key markets, namely, Malaysia, Indonesia and China, as part of the group’s expansion plans
Read more at http://www.thestar.com.my/business/business-news/2017/05/19/bioalpha-launches-latest-rewards-programme/#F0EZD65gKz1712iI.99
