Senheng wins big at SOBA

The most recent edition of the Star Outstanding Business Awards (SOBA) 2018 saw Senheng Electric (KL) Sdn Bhd clinching seven awards, including the coveted Malaysian Business of the Year Award (for companies with an annual turnover of above RM25mil).

The homegrown electronics retail chain was awarded gold in the Best in Marketing, Best Brand, Best in CSR and Best Employer categories and platinum in Best Innovation and Best Use of Technology categories (above RM25mil) during the SOBA 2018 Awards Night, at the New World Hotel Petaling Jaya yesterday.

Senheng Electric (KL) Sdn Bhd managing director Lim Kim Heng was also awarded for Outstanding Achievement under the Entrepre­neur of the Year (male) category (for companies with an annual turnover of above RM25mil).

Another big winner was Secret Recipe Holdings Sdn Bhd, which won platinum in Best in Marketing and Best Brand, while its group president and chief executive officer Datuk Sim Leong Thun was awarded the Par Excellence Achievement award under the Entrepreneur of the Year (male) category (for companies with an annual turnover of above RM25mil).