Kuala Lumpur, 3rd June 2024,
Secret Recipe has collaborated with local clothing brand Bayu Somerset to introduce a collection of traditional Malay outfits inspired by the former’s cake collection.
The Bayu Somerset x Secret Recipe collection features an enticing array of clothing and accessories.
Each piece echoes Secret Recipe’s iconic cakes and perfectly matches the cute, bright and vibrant look for which Bayu Somerset is renowned.
“Our collaboration with Bayu Somerset is a harmonious blend of elegance and taste, showcasing the timeless charm of traditional Malay outfits alongside our cake collection.
“Together, we create a touch of culture and culinary excellence that adds luxury to every moment,” said Secret Recipe head of marketing Evelyn Lee.
Bayu Somerset co-founder and chief creative officer Diana Kamalul said the company is proud to collaborate with Secret Recipe for the seasonal collection.
“Secret Recipe has certainly stood the test of time over decades and the company is happy that they are all into supporting local brands,” she said.
According to Secret Recipe, the collaboration blends the quirkiness of Bayu Somerset’s aesthetics with the sweetness of cakes, creating an irresistibly cute collection.
It encompasses five categories, from traditional clothing to head accessories — each featuring designs that reflect the delicate layers of Secret Recipe’s cakes with fun and funky twists, making each garment stand out from the ordinary.
To celebrate the collaboration, Secret Recipe will offer Bayu Somerset customers a 30 per cent discount on a slice of cake with any two à la carte main course purchases upon presenting the Bayu Somerset x Secret Recipe product tag.
The collaboration also produced a limited-edition Platinum Cake box designed by Bayu Somerset.
Source: New Straits Times
Full Article: https://www.nst.com.my/business/corporate/2024/06/1058646/secret-recipe-bayu-somerset-team-unveil-traditional-malay-outfits
