December 2023,
Santan, AirAsia’s inflight service provider, introduces ‘The Next Big Thing,’ a curated selection of exceptional Malaysian businesses.
Santan, the renowned inflight service provider for AirAsia and AirAsia X, is set to elevate the onboard experience with its latest initiative, ‘The Next Big Thing.’
This exciting campaign spotlights Malaysia’s finest local brands, offering passengers the opportunity to support and indulge in the country’s diverse richness during their flight.
Celebrating Malaysian culture and craftsmanship
Driven by a commitment to celebrate Malaysian culture and craftsmanship, Santan’s General Manager, Catherine Goh, expresses their dedication, stating,
“Our devotion goes beyond words; we’re committed to showcasing the diverse richness of our local brands.”
The campaign aligns with the global trend of supporting homegrown brands, offering passengers an authentic and exclusive voyage through Malaysia’s unique offerings.
Curated selection of local heroes by Santan
The initiative, featured in Santan’s latest inflight magazine, introduces passengers to a thoughtfully curated selection of local heroes available for purchase on all AirAsia and AirAsia X flights.
From renowned designer Dato Jovian Mandagie’s exclusive fashion creations to 100% vegan oral care products by Gigi, the offerings promise a one-of-a-kind culinary and cultural journey for passengers.
The lineup also includes brands like Chuck’s, Legendary Malaysia, Empro, and Zus Coffee, among others.
Highlighting the collaboration with Penang Chendul, a revered brand dating back to 1936, Santan introduces Penang Teochew Chendul, Malaysia’s signature dessert.
Catherine expresses pride in collaborating with Penang Chendul, ensuring an exceptional quality and taste at 35,000 feet, bringing passengers a taste of heritage and authentic flavors.
The products from these outstanding Malaysian brands are currently available for purchase on all AirAsia and AirAsia X flights until March 2024, subject to availability.
Santan’s ‘The Next Big Thing’ not only enriches the inflight experience but also champions local businesses, creating a unique connection between passengers and the vibrant offerings of Malaysia.
Source: Citizens Journal
Full Article: https://cj.my/138992/santan-elevates-airasia-inflight-experience-with-local-brands/
