{"id":9239,"date":"2020-11-17T12:38:01","date_gmt":"2020-11-17T04:38:01","guid":{"rendered":"http:\/\/dclass.my\/masjid\/?p=9239"},"modified":"2020-11-17T12:38:01","modified_gmt":"2020-11-17T04:38:01","slug":"mydigifex-provides-local-franchises-with-global-expansion-opportunities","status":"publish","type":"post","link":"https:\/\/mfa.org.my\/mfa2020\/2020\/11\/17\/mydigifex-provides-local-franchises-with-global-expansion-opportunities\/","title":{"rendered":"MyDigiFex provides local franchises with global expansion opportunities"},"content":{"rendered":"
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Kuala Lumpur, 16th November 2020,<\/p>\n

The Malaysian Franchise Association (MFA), in collaboration with the\u00a0Domestic Trade and Consumer Affairs Ministry, is organising a series of International e-commerce expos, namely the Malaysia Digital Franchise Expo 2020 (MyDigiFex),\u00a0as part of efforts to expand local franchises internationally amid\u00a0the COVID-19 pandemic.<\/p>\n

MFA chairman Datuk Dr Radzali Hassan said the\u00a0pandemic was not an obstacle for the association to help the local franchise business expand into international markets although most countries\u2019\u00a0borders were still closed to combat\u00a0the spread of the virus.<\/p>\n

\u201cTogether with the ministry, we are always looking for alternatives to help franchise entrepreneurs to remain competitive and able to survive in the current economic situation.<\/p>\n<\/div>\n

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\u201cTherefore, the MyDigiFex initiative, which is one of the activities under the\u00a0Enhanced Franchise Development Programme (EFDP) for increasing exports, is suitable to be implemented currently to help local franchisors connect directly with potential investors from abroad.<\/p>\n<\/div>\n

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“MFA believes that the MyDigiFex programme will be able to further increase the number of local brands and outlets at the international level in the future,” he said in a statement today.<\/p>\n

Radzali said the programme would\u00a0involve the participation of 14 franchisor companies with an expected investment potential of RM75 million in five countries within 12 months.<\/p>\n<\/div>\n

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He also said MyDigiFex was an adaptation of the Franchise Business Matching Programme, an initiative under the EFDP last year.<\/p>\n<\/div>\n

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“As most countries are still struggling with the COVID-19 pandemic, support for MFA members in promoting their business overseas needs to be continued;\u00a0therefore,\u00a0MFA needs to take appropriate steps to adapt to the new business norms via initiatives such as MyDigiFex.<\/p>\n

“The internationalisation of franchises through this programme will help local franchisees to remain competitive and to take\u00a0their brands internationally to meet global demand, especially in ASEAN\u00a0and developed countries,” he said.<\/p>\n<\/div>\n

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The MyDigiFex series is ongoing until Nov 18 in the Middle East market, followed by the European market from\u00a0Nov 23 to 25, and then the Japanese and South Korean, African, Australian and New Zealand markets next month.<\/p>\n

Commenting further, Radzali said among the achievements of the EFDP since its implementation in 2016, were Marrybrown\u00a0penetrating\u00a0the Japanese and Swedish markets, Global Art & Creative entering\u00a0Japan and Morocco, and\u00a0Manhattan Fish Market opening\u00a0outlets in Jordan and Mauritius.<\/p>\n

So far, a total of 66 Malaysian franchise brands have penetrated\u00a0markets in\u00a065 countries.<\/p>\n

\"17112020\"<\/a><\/p>\n

Source: Bernama<\/p>\n

Full Article:\u00a0https:\/\/www.bernama.com\/en\/business\/news.php?id=1901963<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Kuala Lumpur, 16th November 2020, The Malaysian Franchise Association (MFA), in collaboration with the\u00a0Domestic Trade and Consumer Affairs Ministry, is organising a series of International e-commerce expos, namely the Malaysia Digital Franchise Expo 2020 (MyDigiFex),\u00a0as part of efforts to expand local franchises internationally amid\u00a0the COVID-19 pandemic. MFA chairman Datuk Dr Radzali Hassan said the\u00a0pandemic was…<\/p>\n","protected":false},"author":8,"featured_media":9241,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[31],"tags":[],"_links":{"self":[{"href":"https:\/\/mfa.org.my\/mfa2020\/wp-json\/wp\/v2\/posts\/9239"}],"collection":[{"href":"https:\/\/mfa.org.my\/mfa2020\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mfa.org.my\/mfa2020\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mfa.org.my\/mfa2020\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/mfa.org.my\/mfa2020\/wp-json\/wp\/v2\/comments?post=9239"}],"version-history":[{"count":0,"href":"https:\/\/mfa.org.my\/mfa2020\/wp-json\/wp\/v2\/posts\/9239\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mfa.org.my\/mfa2020\/wp-json\/wp\/v2\/media\/9241"}],"wp:attachment":[{"href":"https:\/\/mfa.org.my\/mfa2020\/wp-json\/wp\/v2\/media?parent=9239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mfa.org.my\/mfa2020\/wp-json\/wp\/v2\/categories?post=9239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mfa.org.my\/mfa2020\/wp-json\/wp\/v2\/tags?post=9239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}