Dubai, 20 Nov 2024,
The Malaysia External Trade Development Corporation (Matrade) has concluded the Malaysia International Halal Showcase (Mihas) in Dubai with resounding success, exceeding the sales target by 120% to RM2.2 billion.
Its chairman Datuk Seri Reezal Merican Naina Merican said the target was achieved through its exhibition and the International Sourcing Programme (INSP) over the span of three days.
He said these results accentuate the strategic role of Malaysia in promoting halal trade and the effectiveness of its halal diplomacy initiatives.
“Mihas @ Dubai has not only showcased Malaysia’s leadership in the halal industry but has also paved the way for deeper economic ties with the Middle East and North Africa (MENA) region.
“The overwhelming response and sales figures demonstrate the high demand for Malaysian halal products and services, reinforcing our position as a global halal hub,” he said in a statement Wednesday.
A key feature of Mihas @ Dubai was the INSP, which connected Malaysian companies with international buyers carefully selected by Matrade offices around the world.
This programme played a crucial role in driving actual and potential sales, providing a platform for Malaysian companies to meet high-profile clients and establish long-term partnerships.
Meanwhile, Matrade chief executive officer Datuk Mohd Mustafa Abdul Aziz said Mihas @ Dubai has opened new avenues for Malaysian businesses in the United Arab Emirates and the wider MENA market.
“The success of our INSP emphasises the global appeal of Malaysian halal products and services. This event will undoubtedly contribute to the growth of our exports and strengthen Malaysia’s position as a global halal hub,” he said.
Mihas @ Dubai was officially inaugurated by Malaysia’s Deputy Prime Minister Datuk Seri Dr Ahmad Zahid Hamidi.
Held from Nov 18-20, 2024 at the Dubai World Trade Center, the event highlighted Malaysia’s growing influence in the global halal market and its commitment to fostering trade partnerships across the Mena region.
The event, which drew participation from 215 Malaysian companies, showcased a wide range of halal products and services, reflecting Malaysia’s leadership in the global halal economy.
Source: The Edge Malaysia
Full Article: https://theedgemalaysia.com/node/734735
