Kuala Lumpur, 2 November 2024,
Several leading Malaysian franchise companies in various sectors will be taking part in a franchise trade mission to Riyadh, Saudi Arabia, with the aim of opening up new opportunities for Malaysian franchise companies to export their brands to the Saudi Arabian market.
The trade mission, organised by the Malaysian Franchise Association (MFA) in collaboration with the Ministry of Entrepreneur and Cooperatives Development (KUSKOP), will take place from Nov 5-9, 2024, in conjunction with the BIBAN24 Exhibition Programme at the Riyadh Front Exhibition and Conference Centre.
MFA chairman Datuk Radzali Hassan said the Saudi Arabian market has great potential for Malaysian franchise companies.
“During this mission, Malaysian franchise companies will participate in business matching sessions, round table discussions and franchise exhibitions,” he added.
The trade mission will be led by Entrepreneur and Cooperatives Development Minister Datuk Ewon Benedick and involves government agencies, namely Perbadanan Nasional Bhd, SME Corp, SME Bank, the Malaysian Cooperative Commission and Malaysia External Trade Development Corporation.
MFA also urged more Malaysian franchise companies to take a step forward to penetrate the global market, making Malaysia a franchise hub at the international level.
Source: Business Today
Full Article: https://www.businesstoday.com.my/2024/11/02/malaysian-franchise-companies-seek-opportunities-in-saudi/
