Kuala Lumpur, 26 May 2023,
Local franchises have praised the Franchise International Malaysia 2023 (FIM2023) exhibition, saying it helped showcase their businesses to potential investors and franchisees.
The three-day event, organised by the domestic trade and cost of living ministry and the Malaysian Franchise Association (MFA), attracted more than 15,000 visitors.
LaundryBar sales manager Muhammad Hafizuddin told FMT his company has taken part in the exhibition since the self-service laundromat started operations 10 years ago.
He said the biggest franchise event in Malaysia provides an opportunity for LaundryBar to promote its brand to foreign investors.
“All the government agencies and associates are doing a great job in promoting and marketing our LaundryBar brand.
“We are thankful to them for providing this platform,” he said at the conclusion of FIM2023 held at the Kuala Lumpur Convention Centre.
Muhammad said that without the help of the ministry and MFA, LaundryBar would not have been able to enter the international market and set up outlets in Turkey, Thailand and Brunei, and this year in Australia.
Marrybrown franchising and field services manager Danny Tan expressed his gratitude to the ministry and MFA for the opportunity to take part in FIM exhibitions for the past 30 years.
He said the Malaysian-owned fast-food restaurant chain has benefitted greatly from the exhibition and its programmes.
“The exhibition can connect us with entrepreneurs from all over the world. We are thankful to the ministry and MFA for being supportive,” he said.
Meanwhile, Kopitiam Asia Pacific Sdn Bhd chief development officer Deric Yeo said the ministry offered multiple grants to its OldTown White Coffee brand.
It also provided Malaysian brands a platform through different trade missions working overseas, allowing companies the opportunity to penetrate different markets.
“In fact, we have secured a deal with the Maldives. By the fourth quarter of this year, we will open one of our first outlets there. The ministry has been supportive of our brand all these years,” he said.
Ayam Penyet Best managing director Andrew Teh said franchisees were initially not too confident with his company.
“However, after we joined this exhibition, more and more franchisees came to us,” he said, adding that the company hopes to establish 20 more outlets across Malaysia this year.
He said the company has gained useful insight in strategy and financing from the ministry.
The founders of Home Maths Therapy, Che Nurul Khairunnisa Che Kadir and Tajudin Mustafa, said the exhibition is a great platform to connect companies with potential investors.
“It has been supportive, through these events and trade missions in other countries, in helping us expand our brand. We thank the ministry, MFA and other government agencies for the impact these events have provided us,” they said.
Source: Free Malaysia Today
Full Article: https://www.freemalaysiatoday.com/category/nation/2023/05/26/local-franchises-give-fim2023-the-thumbs-up/
