Kuala Lumpur, 5th September 2021
A new convenience store chain has arrived in town and is riding on that timely Hallyu (Korean culture) wave. K-drama fans will recognise emart24 from scenes of daily life shot around South Korea, where it operates over 5,000 outlets nationwide.
Vuitton Pang, of the Pang family behind MAMEE-Double Decker, has signed a master franchise agreement to bring emart24 outside of South Korea for the first time.
emart24 is the fourth largest South Korean convenience store chain with lifestyle experience, blending store, quick-service restaurant and café functions.
Customers can pick up Korean snacks exclusive to emart24, have a great cup of coffee or even try popular street food such as bibimbap served in a cup.
In this one-on-one interview, Pang talks about the challenges of launching a business in the middle of a pandemic, the untapped potential of the local convenience store industry, his ambitious goal to open 300 emart24 outlets in five years and what his young sons make of this entire affair.
Source: The Edge Markets
Full Article: https://www.theedgemarkets.com/article/keeping-it-convenient#
