Program Description:

This course prepares participants for international franchise expansion by covering legal frameworks, drafting international agreements, financing strategies, and maintaining franchisee relationships. It emphasizes market research, supply chain management, and innovation to enhance business competitiveness. Insights from experienced franchisors enrich discussions on compliance and customer service, equipping participants with the skills needed to navigate and succeed in global markets effectively.

 

Course Objectives:

* Understand the framework and decision-making processes for international franchise expansion.
* Gain insights into legal and regulatory considerations, including business law, franchise regulations, and intellectual property protection.
* Develop proficiency in drafting international disclosure documents and franchise agreements to ensure clarity and compliance.
* Learn effective strategies for financing international expansions and maintaining strong franchisee relationships through communication and monitoring tools.
* Explore the importance of market research in understanding international markets and managing global supply chains.
* Foster innovation in product evaluation and business strategies to sustain competitiveness in diverse global markets.
* Acquire practical skills from experienced franchisors on support monitoring, compliance, and enhancing customer service excellence in international settings.

Topic covered:

* International Expansion Readiness
* Legal Considerations
* Documentation & Agreements
* Exporting Your Service
* Financing Options
* Franchisee Relationship Management
* Training & Support
* Franchise Investment Package (FIP)
* International Market Research
* International Supply Chain Management (ISC)
* Product Evaluation & Innovation
* Franchisor’s Experience Sharing

 

WHO SHOULD ATTEND:

* Business Owners
* Potential Franchisors
* Franchisors
* Consultants

 

 

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