Program Description:

Launching your franchise globally? This program equips you to conquer international sales and marketing. Across 11 sessions, you’ll identify your ideal market, craft compelling presentations, and master negotiation strategies. Learn to analyze potential franchisees and close deals with confidence. Gain insights on market research, legal frameworks, and handling objections. You’ll also discover how to participate in trade missions and choose the right expo for your brand. By the end, you’ll have the tools and knowledge to build strong international franchise partnerships and expand your reach.

 

Course Objectives:

* Understand and identify target markets for international expansion.
* Utilize tools for effective market analysis.
* Define and apply marketing and sales tools within the franchise context.
* Develop commitment strategies to foster strong franchise relationships.
* Gain knowledge of the legal frameworks governing franchise agreements.
* Create compelling sales presentations with supporting evidence and data analysis.
* Prepare and deliver effective sales pitches.

 

Topic Covered:

* Closing the Deal: Strategies and Communication Importance* Analyzing Prospects: Importance of Franchisee Selection, Selection Process
* Exhibition & Expo Preparation: International Trade Mission, Choosing the Right Expo, Steps to Join Exhibition
* Negotiation Mastery: Objectives, Strategies, Action Plan
* Managing Sales Objections: Types and Winning Formulas
* Importance and Preparation of Sales Pitch
* Compelling Sales Presentations: Support Evidence, Data Analysis, Communication Objectives
* Commitment Strategies and Franchise Legal Framework
* Marketing and Sales Tools Objectives
* Target Market and Tools for Understanding the Market

 

WHO SHOULD ATTEND:

* Business Owners
* Potential Franchisors
* Franchisors
* Consultants

 

 

For HRDCorp payment method, click here.