Objectives of EFDP

1. Build capabilities for developing franchise in international markets
2. To assist local franchise brands to penetrate international markets
3. To enhance international expansion knowledge to export ready and potential export ready franchises.

Strategies of EFDP

EPU, MDTCC and MFA had formulated a strategy to enhance the capabilities of Malaysian franchisor to actively penetrate International market.

1. Infrastructure – To develop a conducive facilities to support the activities of International expansion of Malaysian franchises
2. Research & Education – To provide an up-to-date market research report on international market to Malaysian franchise players and to develop a holistic training programs to enhance the knowledge of Malaysian franchise fraternity in International Franchising
3. Financing Assistance – To assist franchisors financially in International expansion activities
4. Marketing – Marketing will focus solely on assisting Malaysian franchises during International Franchise Trade Mission organised by MDTCC.

Structured Framework