Bangi, Selangor, 9 June 2022,
Boat Noodle plans to accelerate its franchise growth and create employment opportunities for those living in smaller towns or Federal Land Development Authority (Felda) settlements through its partnership with Koperasi Pekerja Felda Malaysia Bhd (Koguna).
Boat Noodle founder and chief executive officer Tony Lim said the franchise business model was a new shop-lot concept developed by it due to the changes that came with the pandemic.
“Now that the economy is opening up, we would like to work together with more Malaysians, especially from the smaller towns who aspire to own their business by providing them the strategic tools to realise their dreams.
“We hope franchisees can pick up on our business model which is already mature, to be a business that they can venture into and learn something out of,” he told reporters at the launch of Boat Noodle’s latest outlet in Bandar Seri Putra here today.
The latest outlet marks the first franchise partnership between Boat Noodle and Koguna.
Lim said an outlet required at least 14 staff members to work at full force and the company is working towards a casual working style that could accommodate the timing of its workers.
“It is no longer just working full time or part time now. We try to simplify the process through a casual working style that is easy to pick up,” said Lim.
Through the franchise business model, Boat Noodle has opened nine franchise outlets in the last six months.
They were in Sungai Petani, Kedah; Tawau, Sabah; Seri Manjung; Perak; Tamarind Square, Cyberjaya; Bandar Saujana Putra, Kuala Langat; Bandar Sri Permaisuri, Cheras; Presint 15 Putrajaya; Jerteh, Terengganu and Bandar Seri Putra.
The Malaysian-owned Thai-style noodle chain, which currently has 40 outlets, aims to reach 150 outlets nationwide by 2027.
Lim said it targeted to open 20 franchise outlets and five corporate stores yearly for the next three years.
“With brand familiarity and loyalty as well as proper guidance including operations training, marketing, promotions, from the Boat Noodle management, our franchise owners may enjoy the fruits of their labour from 24 months onwards in running the franchise business.
“We truly hope to establish a long-term partnership with Koguna to open more Boat Noodle stores together,” said Lim.
Koguna chairman Safie Muda said the partnership came at an opportune time as the pandemic had brought changes to the economic recovery and sustainability.
“It is great to see Boat Noodle extending business opportunities to Felda beneficiaries, especially for the younger generation as they are essential to the nation’s economic development and growth,” he said.
Koguna is an association established on June 14, 1980 by a group of Felda staff to increase the economic interest of its members and help them in terms of welfare and financial challenges.
Koguna boasts a total membership of more than 6,000 people nationwide with an accumulated share capital of more than RM22 million.
Source: New Straits Times
Full Article: https://www.nst.com.my/business/2022/06/803566/boat-noodle-hasten-franchise-growth-felda-coops-help
