Vision

(1) (a) the objective of the Association is to unify the Franchisors, Franchisees and the support institutions in a spirit of bonding in establishing the good image in the business of Franchise.

(b) the vision of the Association is to be the main promoter and mover representing the Franchise fraternity towards making Malaysia the Regional Hub for Franchise Development.

Objectives

(2) The objectives of this Association are:

(a) to consolidate the effort of the members in protecting their interest.

(b) to encourage and maintain the good image of franchise industry and to encourage ethical business practice.

(c) to support the government’s effort to encourage the active involvement of Bumiputra in the Franchise business.

(d) to coordinate the existing facilities and infrastructure for the development of Franchise at national, regional and international level.